Free Reprint Articles
Learn the tricks of the trade as Herds of Words Freelance Copywriters expose “nifty tricks and writing tips” for your website, your print media, your speeches and presentations, and your advertising campaigns.
Our free-reprint articles, listed below, give an insight into the mysterious world of the online copywriter. The articles are listed by section, so as to make them easily navigable.
These works are licensed under a Creative Commons Attribution - NonCommercial - NoDerivs 2.5 License. You may reprint them for free on your website, as long as nothing is altered, and the author retains full credit.
Copywriting Questions
Want to know exactly what it is that we do? Read the following articles and find out!
Why All the Free Articles?
- By Sam Roberts
Why do Herds of Words provide articles for free on their website? Surely
it can't be good business practice to just give things away for free?
What is a Copywriter?
- By George Chilton
This is perhaps our most frequently asked question. Freelance copywriters
do a number of jobs related to advertising, online webcopy and other
Print media. Get the full story here.
Hiring a Freelance Copywriter
- By Sam Roberts
Why should you hire a freelance copywriter, and how do you do it? Avoid
the common mistakes and set yourself on the road to top-quality content.
Webcopy and Writing Articles
A wide range of free-reprint design and writing articles relating to content creation, effective webcopy and target marketing.
SEO Trot: Why is Search-Engine Optimisation
useful for my Small Business? - By George Chilton
Search-engine optimisation might not be your number one priority, especially
if you already have a wide customer base. But once you realise that
over 85% of website traffic is generated by the search-engines, you
begin to see that SEO is actually quite important.
The “How To Write An
Article” Article - By George Chilton
Five easy steps to writing great articles, from thinking of a topic
to refining a first draft.
Copywriter's Block
- By George Chilton
Writer's block is horrible, especially when there's a deadline looming.
It really is a nightmare for someone who is supposed to write large
chunks of text on a daily basis. I don't often get it, but when I do
I use several techniques to help shake it off.
Striking the Right Tone
- By George Chilton
Your web-copy should speak to your audience. Find the right voice and
keep your reader engaged.
Design for Your Content
- By Sam Roberts
How should I design my website? Web-design is important, but content
is king. Should you fit your content to your design, or design your
web-site to suit your content? The answer is in the title.
SEO Your Website Now! - By
George Chilton and Sam Roberts
What is SEO? How do I make my web-site into an effective marketing tool?
Can I make a difference to my sales with a fully-optimized web-site?
Yes, yes you can.
Proofreading and Copy Editing Articles
Editing and reading strategies for all! Seriously, though, if you want to be word-perfect have a browse through these articles, some of them might even be entertaining!
How to Hate Your Writing
Successfully - By George Chilton
If you trust your first draft you are asking for trouble. Your editor
will throw it back at you, your clients will be disappointed and you
will probably read it back yourself a little later and cringe. If you
want to make sure your work is up to scratch, you need to learn to hate
your writing!
The Importance of Being
Proof-Read - By George Chilton
Proofread your work well, and nobody will notice. But get it wrong,
and your document instantly slips in the readers' estimation. Learn
to proofread properly, and avoid sinking to the bottom of the pile.
Business Branding and Self-promotion Articles
Do you know the most effective ways to build your brand image? Do you know how to promote your-self effectively, using the right form of CV or resume?
What is the difference between
a CV and a Resume? - Sam Roberts
The CV and the Resume are indeed different and it is very useful to
know how, when and where you should use each alternative. If you're
unsure this article may just be for you.
Brand Promotional Strategies
- By George Chilton
Your copy says a lot about your business. If you can use it to enhance
your brand image you should do so. Why should you think about your business
brand promotion strategy? Do you have a vision? If you do direction
and creativity will get you there, and your business will prosper.
Capture Your Clients With Controversy
- By George Chilton
Don't try to copy the same tired marketing strategies. Try something
new, a more daring approach. Others have done it, and it works - capture
your clients with controversy.
Freelance Copywriter: Have Magic Carpet,
Will Travel - By George Chilton
It's difficult to sell yourself without appearing arrogant or false.
We examine the pitfalls of being a freelance copy writer in a competitive
environment.
Speechwriting and Presentation Articles
George Chilton has spent the last 14 years traipsing round fairgrounds, schools and theatres performing magic. He still gets nervous, but he has put all that practise into good use. He is also a speechwriter. These articles may help you design your presentation, prepare yourself mentally and shake off some of those horrible nerves!
Tips for Easy Speech Writing
- George Chilton
Everybody has to make a speech at some point in their life. But the
prospect shouldn't fill you with dread. George Chilton is an experienced
public speaker and magician. Learn how to deal with nerves and give
that perfect speech.
Tips for Writing the Perfect
Best Man Speech - By George Chilton
Hold your breath, the time has come. You have to stand up and be counted!
Writing a speech doesn't have to be torture! These tips should help
you structure and write a killer Best Man Speech!
Strategies for an Effective
Business Presentation - By George Chilton
Standing up in front of the Shareholders and your boss is a nerve-wracking
experience. If you follow the five P's you'll be well on your way to
a professional presentation.
